Theatre

When I began my education in the arts, it was in theatre. As a director.

Do you think web-design and development has nothing to do with staging plays? You couldn't be more wrong.

A theatre and a web-site have a LOT in common:

• They both let you tell a story using a variety of media; they both create a community of participants and rely on feedback.

• The audience you are reaching will be sensitive to how you deliver your message, as well as how (or if) they are expected to engage with it; a site with no-one commenting is like a play with an unresponsive audience.

• With a website, it has to operate as a whole - form and function are equally important. Directing and producing plays requires making the most of your resources, marshalling set, costume, sound and lighting designers, actors, stage crew, scenographers... all of which has to dove-tail beautifully when the audience is in the house. When it comes to a website various commercial and non-commercial components, widgets, programming languages, frameworks, templates and themes have to be marshalled to make your site complete, functional and stable.

• Above all, the work of staging a play is in the service of one master: the script. When it comes to a website, you're the master, and the script is your content.

Below are some examples of the productions I directed and produced between 1994 and 2007 - including reviews, photos and some video clips.